Postcards are a marketer's dream. Their compact size makes them ideal for simple, targeted mailings, as well as larger, more full-fledged campaigns. Postcards are inexpensive and perfect for introducing new products, announcing upcoming events, or keeping in touch with customers on a regular basis.

• Postcards make great front-counter handouts, box stuffers, and trade show materials.
• Use postcards as a call to action. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response.
• Grab attention and stand out from the crowd by using square or larger-sized postcards.